Our vision and mission
We want to build on our leading position as a surface-finishing solutions provider and become one of the world’s most respected specialty chemicals companies.
We provide the most advanced technical solutions for the world’s surface-finishing industries, through a combination of innovative chemistry and world-class equipment. We thrive and succeed based on superior customer satisfaction and best-in-class technical support. We are committed to innovation and will adapt to meet the needs of our customers, investors, and employees worldwide.
Customer-oriented solutions
The combination of our comprehensive systems-and-solutions approach, a strong global manufacturing and sales footprint, customer-driven investments in R&D, and superior technical expertise makes us an ideal surface-finishing solutions partner for our diverse customer base. Our solutions create significant value for our customers focused on product performance, reliability, and consistency. Better yet, they also form the foundation of our long-term partnerships across the globe.
- We operate 15 state-of-the-art TechCenters globally.
- We address our customers’ needs on multiple, highly detailed levels.
- We provide local service around the world and respond in real-time to customer needs.
“Our comprehensive systems-and-solutions approach leverages our unique offering of chemistry, equipment, software, and service. In our industry, we are the only major company to provide chemistry and equipment combined. Utilizing our equipment in connection with our tailored chemistry brings our customers significant value.”
Geoff Wild, CEO at Atotech Group
Our core business
Adding value to your life
Automotive
Front grills, door handles, emblems, decorative trim components, brake calipers, fasteners, shock
absorber rods, valve systems
Automotive electronics
Engine control units, ICE powertrain, info/entertainment, assisted driving (ADAS), electronic
powertrains
Communication infrastructure
Servers, data center, 5G access point, cloud computing, big data applications
Computers
Laptops, PCs, tablets, displays, game consoles
Consumer electronics
TVs, smart home systems, audio/visual entertainment
Furniture
Chairs, table legs, and lamps
Industrial and construction
Fasteners, hydraulic rods for heavy machinery, window frames, and electronic systems
Mobile devices
Smartphones, wearables, VR/AI gadgets
Sanitary
Shower heads, faucets and fittings
White goods
Washing machines, refrigerators and ovens
Our value proposition
We offer comprehensive surface-finishing solutions that enhance our customers’ product quality, improve yields, reduce overall costs, and ultimately enable our customers to win in their markets.
We operate in two business segments: Electronics (“EL”) and General Metal Finishing (“GMF”). Some of the surface-finishing solutions we provide are easily visible, such as decorative plating on plastics or corrosion protection for industrial applications (GMF).
Other surfaces are hidden, such as the complex matrices of electrical connectivity found in printed circuit boards and semiconductors (EL). For our global customers, we are the one-stop surface-finishing solutions partner, who combines a comprehensive systems-and-solutions approach and a truly global manufacturing and sales footprint with superior and customer-centric service.
#1 in the global electronics plating market
#2 in the global metal-finishing plating market
Innovative capacity
Our business is defined by an unwavering commitment to research and development (R&D) with a focus on high-growth applications, customer collaboration, and market-led innovation.
On the one hand, we invest in supporting our existing customers’ product improvement and short-term R&D needs, which allows us to lead the way with new high-value solutions. On the other hand, our R&D investment is focused on developing next-generation technology. Together, these commitments let us solve complex technical problems associated with cutting-edge product innovations.
Our international presence
Our TechCenters, offices, and production sites around the world are investments in regions and what they need.
Our responsibility
Safety, quality, compliance, and sustainability are constant companions in our every day business.
Our experts
As a global company, we take great pride in our diverse and highly skilled international workforce.