Rock Hill, August 28, 2022 – Atotech, a globally leading brand in surface-finishing solutions, is excited to be participants at this year’s North American Battery Show as first-time exhibitors. We are pleased to present the latest in surface-finishing solutions for EV, HEV and PHEV batteries and to have the opportunity to present during a sponsored session of the technical conference portion of the show.

While visiting our booth, attendees will discover our advanced and sustainable solutions for adhesion promotion processes for current collectors, pretreatment, and anti-tarnishes as well as silver, nickel, and tin plating processes for connectors and busbars. Also showcased will be solutions with improved sustainability for battery housings and fasteners, highly conductive and soft magnetic electroplated layers for electromagnetic shielding, and improved corrosion protection for anode lead tabs preventing the formation of hydrofluoric acid within the battery pouch pack. For battery and cell management, we will present our range of adhesion promoters and solder joint improvement processes that are specifically designed for QFN packages.

Along with the company’s booth, all guests are invited to attend our presentations during a sponsored session of the events technical conference portion. Global OEM Director Bernd Frank will discuss market trends related to electrification, including a deep dive into bus bar connections. Global Product Manager Brandon Lloyd will address the topics of battery housings and aluminum structural components. The session will be held Thursday, September 15, in the Gold Ballroom from 12:00 – 12:45 p.m. EST.

The tightening of CO2 regulations and the introduction of sustainability roadmaps in the automotive industry are leading to an increase in alternative drive system vehicles, with an intense focus on sustainable materials, products, and processes. This extends throughout the supply chain to Tiers and applicators producing components for OEM’s. Electrification applications present many technical and commercial challenges requiring innovative, new solutions. Atotech, a brand within the Materials Solutions Division of MKS Instruments, develops leading process and manufacturing technologies for advanced surface modification, electroless and electrolytic plating, and surface finishing, and has the technical experience and global footprint to support the automotive industry in developing these solutions.

Join us in Novi, Michigan, September 13 – 15 at booth 755 and take the opportunity to discuss new ideas and technologies with our technical experts. We look forward to meeting you there!

Venue: Gold Ballroom
Date: Thursday, September 15, 2022
Time: 12:00 p.m. EST
Duration: 45 min
Presenter: Bernd Frank, Brandon Lloyd
Presentation topic: “Surface finishing solutions for e-mobility”

Conference: The Battery Show
Date: September 13 to 15, 2022
Venue: Suburban Collection Showplace
Location: Novi, MI, USA
Booth no.: 755

To learn more about our sponsored session presentation, please click here: LINK