Berlin, Germany, February 14, 2025 – Atotech, a leading surface finishing brand within the Materials Solutions Division of MKS Instruments, successfully hosted ‘Pragati’ in Gurugram, India, on February 10. This distinguished gathering brought together the top 20 dealers responsible for distributing and promoting MKS’ Atotech surface finishing solutions across India.
More than just a celebration, Pragati provided a platform for knowledge exchange, strategic discussions, and future collaboration. Bringing together partners and growing together is a core part of what we do. Our recent gathering in Gurugram, India, stands as a testament to successful collaboration and high-level exchange.
Strengthening partnerships for future growth
The year 2024 marked a milestone for MKS’ Atotech India, with nearly double-digit growth—an achievement largely driven by the commitment and expertise of its trusted partners. These professionals have been instrumental in supporting businesses, conducting specialized training, and facilitating industry seminars.
Evolving roles: From stockists to strategic collaborators
Pragati underscored the transformation of traditional distributors into value-added partners. By fostering deeper collaboration, MKS’ Atotech India is ensuring that its network of industry specialists evolves beyond product distribution to become strategic advisors for customers.
Looking ahead, MKS’ Atotech India is committed to providing extensive workforce training, expanding testing capabilities, and organizing impactful seminars—each designed to reach 200–300 customers per Indian region.
Honoring excellence: Recognizing top performers
Pragati also served as an occasion to celebrate outstanding achievements. Partners who demonstrated initiative in organizing customer seminars throughout the year were acknowledged for their efforts.
Looking ahead to 2025 and beyond
With a continued focus on collaboration, innovation, and excellence, MKS’ Atotech India remains dedicated to strengthening its industry network and driving long-term success across the region.
We will continue to empower our partners with tailored training to better understand markets, applications, and our products, ensuring continued customer satisfaction.
About Atotech
Atotech, a brand within the Materials Solutions Division of MKS Instruments, develops leading process and manufacturing technologies for advanced surface modification, electroless and electrolytic plating, and surface finishing. Applying a comprehensive systems-and-solutions approach, the Atotech portfolio includes chemistry, equipment, software, and services for innovative and high-technology applications. These solutions are used in a wide variety of end-markets, including datacenter, consumer electronics and communications infrastructure, as well as in numerous industrial and consumer applications such as automotive, heavy machinery, and household appliances.
With its well-established innovative strength and industry-leading global TechCenter network, MKS delivers pioneering solutions through its Atotech brand – combined with unparalleled on-site support for customers worldwide. For more information, please visit us at atotech.com.